JUGAAD, EL VERBO DE MODA DEL MANAGEMENT

 

1281401220951-jugaad.jpg

 

 

En la edición dominical de LA NACION apareció un artículo titulado JUGAAD, EL VERBO DE MODA DEL MANAGEMENT, en donde se hace referencia a la "relevancia de innovar en contextos de escasez".

Como podrán haberse dado cuenta al leer el último artículo publicado en este blog, hay una íntima relación con el enfoque del "diseño ELEMENTAL" trabajado por Alejandro Aravena.

De esta manera comenzamos a presenciar cómo las Escuelas de Neogcios del mundo y los CEO's estan haciéndose parte (incluso sin haberlo pretendido) de una corriente de pensamiento que tiene que ver con "sustraer más que adicionar elementos" para lograr resultados superlativos.

Les dejo el link al artículo en LA NACION DOMINGO:


http://www.lnd.cl/jugaad-el-verbo-de-moda-del-management/noticias/2010-08-07/173442.html

 

Saludos


AMF

 

PD: Adjuntamos otro link a un artículo relacionado recientemente publicado en The Economist

 


http://economist.com/blogs/babbage/2010/08/jugaad&fsrc=nwl

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